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刘启明

【非对称战略精研社】创始人、北京凯诺斯咨询董事长

讲师简介

【非对称战略精研社】创始人北京凯诺斯咨询董事长原美国盖洛普咨询 (The Gallup Organization) 中国区副总裁、首席咨询顾问原英国上市的全球第二大市场研究咨询公司特恩斯 (TNS)中国区高级副总裁、首席咨询顾问原美国恩孚欧咨询 (NFO World Group) 中国区高级副总裁、首席咨询顾问北京大学学士、硕士、英国 University of Sussex 经济学硕士带领团队完成包括中国平安、华为、联想、三星、燕京啤酒等国内外 100 多家知名企业的战略和市场营销咨询项目

刘启明主页刘启明简介内训课程授课见证授课视频立即邀约

主讲课程

企业发展战略选择、实施与控制

#战略管理 #运营管理 #转型升级

讲师名片

刘启明

【非对称战略精研社】创始人、北京凯诺斯咨询董事长

擅长领域:

#战略管理 #战略规划

授课风格:

理论加实战：既注重底层理论逻辑的建构，又强调与学员企业实战的深度融合学以致用：张老师的课紧扣企业实际经营状况，将深奥的营销和战略理论、方法和工具以深入浅出的方式传授给学员，既有营销和战略之道，又有营销和战略之术，操作性极强，学能致用能力培养：张老师的讲授充满激情，点燃学员的内心，注重心灵的解剖，在传授学员知识和技能的同时帮助学员培育自己的管理思维和营销思维课堂氛围佳：激情、幽默、互动多、案例新颖、落地性强

授课费用: 面议常驻城市: 北京联系电话: 15701683119

主讲课程

企业发展战略选择、实施与控制

本课程系统探讨中国企业战略管理的全景框架。首先剖析中国企业常见的战略危机与管理周期，强调战略底线与人文底线的重要性。其次梳理战略理论发展，涵盖7S模型、资源基础观与市场导向战略，包括波特竞争战略、安索夫矩阵及PEST分析等经典工具。课程深入企业内部资源与能力分析，运用SWOT、SPACE及价值链等工具识别核心竞争力。进而指导企业优化资源配置，建立战略业务单元，平衡增长与衰退业务。同时针对不同市场地

#战略管理 #运营管理 #转型升级

内训课程

企业发展战略选择、实施与控制

本课程系统探讨中国企业战略管理的全景框架。首先剖析中国企业常见的战略危机与管理周期，强调战略底线与人文底线的重要性。其次梳理战略理论发展，涵盖7S模型、资源基础观与市场导向战略，包括波特竞争战略、安索夫矩阵及PEST分析等经典工具。课程深入企业内部资源与能力分析，运用SWOT、SPACE及价值链等工具识别核心竞争力。进而指导企业优化资源配置，建立战略业务单元，平衡增长与衰退业务。同时针对不同市场地

#战略管理 #运营管理 #转型升级

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