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熊郭建

实战派的商业模式创新导师、战略转型和新媒体营销导师、清华大学继续教育学院主讲讲师

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在企业转型升级领域，熊老师认为企业转型升级应从五个方面发力：一是企业战略和商业模式创新；二是产品与技术创新；三是组织优化；四是员工赋能；五是营销模式创新。其中企业战略与商业模式创新中的战略定位是核心，产品与技术创新是根本，组织优化与员工赋能则是基础，营销模式创新是手段。

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