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李维华

中国特许经营与连锁经营之理论与实战第一人

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李维华，管理学博士、工科学士，中国特许经营与连锁经营之理论与实战第一人，现执教于中国政法大学商学院(主要讲授《特许经营管理》课程)。 1998年，李维华博士开创性的将特许经营的理念引入到中国，成为中国“特许经营学”概念的最早提出者和中国特许经营学的奠基创始人

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